The Storychick approach to storytelling is not just about how to spin a yarn – it’s more than writing or telling stories.
It’s about LISTENING.
There’s a magic to it, when you open your ears, heart, and mind. And an art.
When you are building and strengthening a community, listen to those with stories to tell. Listen to those whose voices are not often heard. Listen indiscriminately. Set bias aside and listen without judgement.
When you are talking to customers, listen to what they need, what they’re struggling with. Listen to how they approach problems and questions, to the language they use.
In order to share YOUR story – you need to know where your audience is coming from, what moves them, what will resonate with them. This is learned when you listen.
But wait …. there’s more!
Listening shows that you care. It builds a bond between you and the teller, you and your audience. It satisfies, encourages, and thrills your audience before you even start.
As I’ve said before, it’s about getting someone ready to share talking to someone willing to listen. THAT’S where the magic happens.
BTW, this week on ROC Soup, a tale of coyote and badger, the Farmer’s Tavern & Inn, and more.