I just finished reading Seth Godin’s The Icarus Deception and I can’t recommend it enough. The title comes from the fact that, for so long, society focuses on Icarus’ disastrous flight too close to the sun – and that we’ve forgotten the second half of his father’s warning: Flying too close to the water will interfere with the wings’ lift. We’ve become too cautious and standardized and need more creativity in our lives. For me, it said a lot of things that I needed to hear related to heading out on this adventure – but there are also a two key points that Seth makes that I think are important for the entire Storychick audience:
- The economy is shifting from an industrialized beast fueled by making stuff to a creative one focused on making connections. Connecting with customers, employees, vendors. Connecting with neighbors, family, and old and new friends near and far away. These connections are what will be valuable in the economy today and moving forward. And all of these connections can be made and strengthened via story.
- Everyone can make art. As Godin puts it: “An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo.” Ultimately this challenge also produces new connections. I have a crafty friend who gets bothered when people start a request by saying they aren’t creative. Creativity takes many forms and sometimes it’s organizational processes, leadership techniques, or finding a way to break through to a client who had been tough to crack. Of course, same applies to stories…. everyone can tell them.