My attention span isn’t so hot right now because my head is under intense pressure from a cold. That and I tend to have way too many things open, so I present short-attention-span trend posts:
1) A German bank and agency pair up to present the bank’s annual report as an art exhibit, with highly visual exhibits for each of a series of key metrics. I think it’d be cool if companies even chose just one metric to turn into art.
2) When my husband and I were on our honeymoon in Vancouver, BC, we were struck by the variety of restaurants and the types of food available. Some authentic restaurants had menus in their native tongues and posted photos in the windows for non-natives. Unfortunately, these photos were usually quite faded by the sun and not well-composed to begin with, so that they looked a bit more like something Lileks would dig up than anything you’d want to eat.
Now a Latin restaurant, Comodo, in NYC is bringing the idea of a visual menu into the mobile age – via Instagram. Patrons are encouraged to use the hashtag #comodomenu when posting pics of their food. The restaurant prints the hash on their paper menus and new patrons are encouraged to search on it and browse pics and comments from their peers as they decide what to order.
Much better than yellow and green pics of mystery glop.
3) A leading edge PR agency talks about technology’s impact on their speed of execution.
Now we’re much more opportunistic in the way that we tell our stories. We’re looking for opportunities and we tailor stories based on what journalists are interested in at any given time or what, maybe in the news cycle, what people are talking about online.
4) The U.S. Army is developing a medical recordkeeping and communications system that will allow for audio/video documentation of wounds in the field for storage in the medical record. What gets really cool is that this information will also be available real-time for surgeons – assisting in triage and the immediate treatment decisions prior to transport.
5) A wearable net of sensors has been developed to help correct posture issues – but also to monitor the body language of others in the room and indicate the optimal posture/body-language related response. I am fascinated how this might play for autistics and others who have difficulty in social situations and responding appropriately to physical expressions from others. I would consider adding playback or some way the wearer to review what prompts they got and why.